With the cold spell upon us, you may be seeking some new knitwear to restock your wardrobe. Cosy layers of cashmere and wool will prove a wise investment, especially if you're channeling the Quiet Luxury trend. What is Quiet Luxury? Rising to prominence in 2023, the term Quiet Luxury places an emphasis on timelessness and minimalism.
The aesthetic is one of understated elegance, and is an antidote to Y2K trends, logomania and any 'more is more' maximalist approach. Think Gwyneth Paltrow 's outfits during her infamous ski trial, and the wardrobe choices on Succession . Quiet Luxury involves investing in those forever pieces that are built to last, and encourages a more sustainable approach with classic cuts and enduring fabrics and silhouettes that will look forever chic.
One brand channelling this ethos is Saint + Sofia . 9 items you need to get the 'Quiet Luxury' look As a boutique British label, Saint + Sofia aims to redefine modern style with a design ethos rooted in timeless elegance, edgy modernity and more sustainable shopping habits. With its new Covent Garden flagship store on Monmouth Street, every item in the collection is thoughtfully crafted in the London studio and produced in European family-owned factories.
The result is a range of effortlessly chic designs that combine contemporary trends with enduring appeal. The brand has adopted a commitment to ethical production and a customer-first philosophy, listing the usual retail price one would expect to pay versus .
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