Thursday, January 2, 2025 Croatia ’s tourism sector achieved a historic milestone in 2024, with revenues expected to reach a record €16 billion. This achievement was driven by a remarkable pre-season performance, significant post-season growth, and increased pricing across the tourism industry. Despite challenges during the peak season, including declining German visitor numbers and competition from major international events, Croatia demonstrated resilience and adaptability, solidifying its position as a premier travel destination.
This report examines the key factors contributing to Croatia’s record-breaking tourism revenues in 2024, the challenges faced during the peak season, and the strategies employed to sustain growth in a competitive global market. For more such travel industry news, travel updates, travel alert, tourism insights and exclusive articles and the latest updates on tourism, download our all new Travel and Tour World Mobile Application. Download Now .
The success of Croatia’s tourism revenues in 2024 was largely shaped by an exceptionally strong pre-season and post-season performance. Tourists began arriving in Istrian towns as early as February, marking an early start to the season and signaling a shift in travel patterns. This early surge was fueled by Croatia’s reputation for offering diverse experiences, including outdoor activities, cultural heritage, and world-class gastronomy.
Pre-Season Highlights: The pre-season saw a notable rise in act.
