We spent our Holi break yesterday swiping and finding matches on our phone all day. Luckily, things took off, and this Sunday, we are set for a slow date at Juhu Beach. The catch? It’s at 7 am.
The bigger catch? We just found out this morning that 12 other people will be joining in. If that sounds odd, it’s because the app in question is Gleo, a gamified social impact platform. And our ‘date’ is with 12 other eco-conscious individuals who have signed up for a beach clean-up initiative.
The brainchild of Mumbaikars Siddhant Goyle, Tanisha Bhattacharya, and Karan Patil, the app claims to be the missing link between Gen Z’s spirited intent and real-world impact. “Gen Z accounts for nearly 370 million people in India today. They care about sustainability, conservation and responsible innovation more than ever.
They need the right platform, and an incentive to keep at it,” Goyle explains. Tomorrow, a city-wide beach clean-up programme across Juhu, Versova, Mahim, Nerul and four other spots will mark the first step on the journey for the trio.A beach clean-up event shows up in the Playground section (right) A smart shopping activity encourages users to make sustainable fashion choices“We are simply a bridge between existing initiatives and Mumbaikars,” explains Bhattacharya.
The trio has collaborated with clean-up organisations, animal welfare groups, and NGOs to develop an innovative listing system. For each event that a participant spots on the app and attends, t.
