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Bring up the in conversation with a group of beauty journalists and you are pretty much guaranteed to hear the phrase “Skin Nova” within seconds. It has a reputation among those in the know for being one of the around—so suffice to say expectations were high for the brand’s first foray into foundation, the Skin Nova Complexion Balm. Founded by make-up artist and content creator in 2020, VIEVE has rolled out everything from gorgeous blushers and bronzers to excellent make-up brushes in the years since.

I’m also really into the brand aesthetic, which taps into our collective love of ‘90s grunge with a sprinkling of modern day chic, if you like. Last year Jamie finally launched her own , so it was high time the brand ticked off foundation, too—enter, Skin Nova Complexion Balm. Here’s my full, detailed review of said foundation, complete with pics so you can see its results.



Packaging might not be as important as the formula inside, but it does do some heavy lifting in terms of your first impressions of a product. On that front, VIEVE Complexion Balm is housed in a squeezy, translucent tube, so there’s no guesswork around how much product you’re using up. This also makes for easier control over the application.

There are 20 shades on offer, ranging from 100 to 440, which the brand describes as flexible. While I can’t speak from firsthand experience as to how flexible the darker shades are, looking at the full range there doesn't appear to be quite as many de.

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