Wednesday, January 22, 2025 Mallorca is set to make a significant impact at FITUR 2025, one of the world’s most influential tourism fairs held in Madrid from January 24 to January 26. With over 180 marketers and tour operators in attendance, Mallorca will emphasize sustainability, responsible travel, and the island’s rich cultural and gastronomic heritage. Looking ahead to the 2025 season, the Consell de Mallorca has developed a refreshed approach to tourism, prioritizing environmental regeneration and sustainable practices.
The island’s officials aim to raise awareness about the importance of responsible travel, ensuring that visitors contribute positively to Mallorca’s ecosystems and cultural preservation. At FITUR, Mallorca will highlight its diverse attractions, including: One of the key initiatives Mallorca will present at FITUR is the Biennal B, a collaborative project developed in partnership with Es Baluard Museu d’Art Contemporani. This innovative event merges art, crafts, and design, aiming to: Biennal B exemplifies Mallorca’s commitment to blending creativity with sustainability, offering a model for future cultural tourism initiatives.
Mallorca’s approach to tourism now includes actionable steps to protect its environment, such as: Through interactive displays and presentations at FITUR, Mallorca aims to educate tourists about: Mallorca’s culinary scene will take center stage at FITUR, with an emphasis on: Mallorca’s participation at FITUR is sup.
