Renowned entrepreneur and Shark Tank investor Mark Cuban recently issued a stark warning to aspiring entrepreneurs about the dangers of falling for social media "gurus" who promise fast money. In a candid TikTok video, Cuban expressed frustration over the spread of get-rich-quick schemes online, cautioning viewers, "They're lying," and emphasising that truly valuable ideas — those with the potential to build wealth — are rarely up for sale. "When you have a way to make lots of money, the number one thing you are not going to do is sell that idea, sell that service, sell that approach to anybody else," Cuban explained.
Instead, he believes that if someone has a lucrative idea, they'll use it to create their own business or enhance their personal brand. His view is clear: the real path to financial success lies in using valuable ideas privately rather than selling them to the masses, according to Cuban's TikTok . According to Cuban, these so-called experts exploit their audiences by selling courses and "proven methods" that purportedly lead to wealth.
However, if these methods were truly effective, Cuban argues, these influencers wouldn't sell them; instead, they'd keep them private, ensuring they avoid creating competition. "You know what they call somebody that goes into a business where there's an unlimited number of people already doing the exact same thing?" he asked in his video. "They call them stupid.
" Cuban's message here is blunt: avoid the illusion of easy money .
