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Traditionally, has been massively marketed towards women. For men, this self-care act is mainly known as grooming. Just a casual way for the fellas to participate in their version of self-care—minus the heavy marketing.

Whether it’s a casual stroll into the barbershop, a fresh shave at home, or a skincare routine, men everywhere are beginning to realize that a little TLC never hurt anybody. In honor of National Grooming Day today, we connected with a few of your favorite male influencers on the practices that make them feel good in their skin. “Like many men, my first memory of skincare was battling the dreaded symptom of puberty,” says .



At the time, Thomas was the youngest in his family, which gave him access to endless skincare advice. His uncle introduced him to Noxzema face masks, while his parents provided him with cleansing pads filled with salicylic acid. In combination with Proactiv products, this only contributed to further acne outbursts, leaving Thomas understandably frustrated.

Through time, however, the acne seemed to subside, and he was taught a deep lesson on skin care. “My biggest skincare challenge had to be shedding the idea that taking care of your skin was for women only and that men shouldn’t be interested in that,” says Thomas. Now, his morning grooming routine is as follows: , (Versed, bi-weekly), , , and ending with the brands .

During the evening, his eye and sunscreen are replaced with by Kiehl’s from Topicals. After trial and tribul.

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