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At long last, Amazon's October Prime Day sale is back, and this year's event is poised to be its best ever. Here's why: we already know Amazon to be a haven for great deals, but through the retailer's Prime Day event, shoppers have the opportunity to save even more on top products, with deals that span all major categories. From discounts on cult-favorite beauty products like the Laneige Lip Sleeping Mask to markdowns on fitness essentials and even deals under $25 from brands like Cosrx and Stasher, there's something for everyone to shop — regardless of your budget or product interests.

And unlike Amazon's July Prime Day event, this season's sale lands right at the beginning of fall, making it the perfect time to get a head start on all of your holiday shopping duties (because yes, the holiday season will be here before you know it) and stock up on the year's most popular products. If you're looking for a little direction on how to navigate this year's massive Prime Day sale, you've come to the right place. Our team's shopping experts have covered countless Amazon Prime Days and literally source deals for a living, so we know how to narrow down the sale's best finds and even recommend a few editor-favorite products while we're at it.



Whether you're in the market for a cool new kitchen gadget , itching to revamp your wardrobe for fall , or simply want an excuse to splurge on one of Amazon's many bestsellers , you can find the best October Prime Day deals below. Plus, make su.

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