A staple of the festive period, the John Lewis advert has become somewhat of a Christmas tradition (alongside a roast with all the trimmings , competitive family board games and bucks fizz for breakfast, of course). The retailer’s 2024 installment tells the story of a touching sibling bond, taking it back to basics by following a sister’s quest for the perfect Christmas gift . It starts with Sally making an eleventh hour dash to the local department store (we can all relate), desperate to find the right gift for her sister.
While shopping, memories flood back to her from their upbringing, from the moody teenager phase to pregnancy and cooking dinner on Christmas day. Though heartfelt, it’s less of a tearjerker than previous years , which have introduced us to iconic characters like Buster the bouncing dog, Moz the monster, Skye the alien and Edgar the excitable dragon. Instead, it showcases what John Lewis does best: Christmas gifting.
From Sally’s fair isle knit (selling out fast, unsuprisingly) and leather trousers to party dresses on the shop’s rails, rollerblade baubles and lava lamps, all the products featured in the advert are available to shop. If you’re aiming to avoid Sally’s last-minute dash, here’s where to buy the gifts and festive season essentials as seen in John Lewis’s Christmas advert 2024. Fair isle knit jumpers are a timeless festive trend.
Worn by Sally in the John Lewis 2024 advert, the knit is naturally selling out fast. Crafted from a .
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