Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over.
Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too much of a head start in achieving world domination, let’s ignore AI and do this the old fashioned way. Googling “biggest sporting events 2025” tells us “The main events for this year are the 2025 Women’s Rugby World Cup in England and the 2025 Women’s Cricket World Cup in India”.
It says everything about the incredible growth of women’s sport over a few short years that the first question you find yourself asking is “what about the Women’s Euros?” rather than “What about the Lions tour or the Ryder Cup ?”. So, of the big three themes to look out for in the sport industry in 2025, this is a great place to start. 1.
The biggest year yet for women’s sport? Next year England are favourites to win a home Rugby World Cup and should be capable of progressing deep into cricket’s equivalent, as well as staging a robust defence of their European football crown. England 2025 organisers announced last week that more than 220,000 tickets have already been sold for the tournament, 50 per cent more than for the previous women’s Rugby World Cup in New Zealand. For rugby union in general, this sets up a fascinating contrast between its traditions and w.
