Friday, November 29, 2024 The Thailand Convention and Exhibition Bureau (TCEB) has achieved remarkable success in attracting international conferences and events to a broader range of MICE cities and destinations across all four major regions of Thailand in 2024. One of the standout accomplishments of the year is securing the prestigious International Horticultural Exposition 2029. In March 2024, the International Association of Horticultural Producers (AIPH) selected Nakhon Ratchasima, also known as Korat, in the northeastern part of Thailand as the official host city.
This success came after a competitive bid led by TCEB, in collaboration with the Ministry of Agriculture and Cooperatives, which will serve as the primary host organization, alongside the local government of Nakhon Ratchasima. Mr. Chiruit Isarangkun Na Ayuthaya, TCEB President stated: “Of all 4 key regions of Thailand, the Northeast is the lesser-known destination.
Hosting the International Horticultural Exposition in Korat will be a major showcase of the region’s capability in staging world events. It will be a significant milestone for the region in positioning itself for the MICE industry. Currently, TCEB has the northeastern bureau in charge of working in partnership with the region aiming to develop this part of Thailand as one more capable destination.
” In the southern region of Thailand, Phuket, one of the country’s prominent MICE Cities, was selected in April to host the Global Sustainable Tour.