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In a world dominated by social media, Instagram and TikTok are reshaping beauty ideals and significantly influencing decisions around plastic surgery. In the ever-evolving and trend-setting world of social media, major platforms have not just reshaped but also dictated beauty standards, driving new trends in plastic surgery. With their visual nature and massive global reach, these platforms exert significant influence on people's perceptions of beauty, fuelling the desire for cosmetic enhancements.

Dr. Rajat Gupta, DNB, a board-certified plastic surgeon at RG Aesthetics, New Delhi and the esteemed National Secretary of IAAPS has shared why we must encourage a more critical understanding of these trends. The Rise of the "Instagram Face" Aesthetic trends like the "Instagram Face" have become emblematic of the influence these platforms hold.



This idealized look features prominent cheekbones, plump lips, a slim nose, and flawless skin. Such features are often accentuated by filters and makeup techniques, but for many, cosmetic procedures like lip fillers, rhinoplasty, and cheek implants are the next step to achieving this look. The ability to directly compare one's appearance with influencers, celebrities, and peers intensifies the pressure to conform to these beauty standards.

#PlasticSurgeryCheck and Hashtag Trends TikTok is banned in India, but hashtag trends, like #PlasticSurgeryCheck, are a testament to the increasing normalization of cosmetic procedures. Influencers openly .

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