Chrome, Kenya’s leading mainstream spirits brand, has unveiled an exciting opportunity for graffiti artists nationwide to design the next iteration of its iconic souped-up matatus, commonly known as Nganyas. This initiative is a key element of the brand’s #HonourTheStreets campaign, which seeks to celebrate and uplift Kenya’s vibrant street culture. As part of the #HonourTheStreets campaign, Chrome is calling on local artists to submit their graffiti designs, along with stories about their neighbourhoods and personal journeys, for a chance to have their work featured on Chrome’s signature matatus.
Known for their striking visuals during market storms, these matatus symbolize Chrome’s deep connection to Kenya’s urban culture. “As a brand, we are built around recognizing the powerful stories that Kenyan streets tell through art,” said Lilian Mbugua, Brand Manager for Chrome Trademark. “By involving local graffiti artists in our campaign, we’re not just designing a vehicle; we’re creating a canvas that honours the creativity and spirit of Kenyan communities.
” The competition is open to all graffiti artists aged 18 and above who can demonstrate a strong connection to their local community through their art. Submissions will be judged on artistic merit, narrative strength, and the artist’s link to their neighbourhood. The selected design will be revealed at a special event, marking a new chapter in Chrome’s ongoing engagement with street culture.
READ MORE: Artists interested in participating should submit their work via direct message to the Chrome Kenya Instagram page by August 31, 2024. Winners will be announced on September 10, 2024, with the new Chrome Nganya debuting on the streets soon after..
