Following physical store locations in New York, London, the Hamptons and Los Angles, fashion’s most famous twins have opened a long-awaited The Row flagship in Paris. Paris holds a special place in Mary-Kate and Ashley Olsen ‘s heart where every year, The Row is on the seasonal Paris Fashion Week schedule, showcasing their latest collection. The Row has now found a retail home in Paris, located in the 1e arrondissement, sandwiched between rue de Rivoli and rue Saint-Honoré on the corner of rue d’Alger at 1 rue de Mont Thabor.
For the twin designers, the location has been a long time coming. Speaking to Vogue , Ashley said, “We’ve been looking for years, but then we look everywhere all the time.” She added, “We wanted to be in Paris before we opened in London, but we didn’t find anything here first.
Then, 18 months ago, a friend told us about this place.” The importance of setting up a retail location in Paris has been evident in the level of detail seen throughout the store. Not your typical storefront, the space was a former restaurant, featuring windows throughout which was something the twins found challenging, “Having so many windows is amazing, but also a challenge because Ashley and I don’t like putting anything in our windows,” said Mary-Kate.
Each window has a custom blind featuring designed by Lilou Marquand, a favorite of the Olsens. The sisters wanted to make sure that the store felt a part of the neighborhood, hoping the store gives off a.
