If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Good news: You can finally say goodbye to your expired Naked Palette from 2018. Just when we thought it was gone forever, Urban Decay has reintroduced its internet-breaking .
With over $1 billion in sales and 30 million units sold since its inception, the iconic Y2K staple is finally back — for a limited time only. First launched in 2010, earned its spot as one of the of all time for its richly pigmented shades, easily blendable formula and ultra versatile neutrals — a shining star in the beauty YouTuber era. The palette was so pivotal, in fact, that the brand even hosted a funeral when the product was discontinued in 2018 with a eulogy by none other than Nicole Richie.
After forever changing the beautyscape of the 2010s, Urban Decay has welcomed back the palette with . Meaning once it’s sold out, the limited-edition relaunch is gone for good. The limited-edition features the same 12 shades as the first time around: a combination of neutrals and nudes in shimmery, matte and metallic finishes.
A couple upgrades to the original include a longer-wearing vegan formula and a new cruelty-free brush. But fear not, it’s still the same coveted dual-ended silhouette with a packed shader brush on one end (for building color) and a fluffy blending brush on the other (for diffusing). Snag Urban Decay’s limited-edition Original Naked Palette before it sells out at and , retailing for $59.
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