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Jools Lebron, a Chicago-based content creator, gained fame when her "very demure, very mindful" catch phrase went viral. The quote was quickly embraced by other influencers, celebrities and politicians but when Jools went to trademark the phrase, she learned someone had beat her to it. A man reportedly filed an intent to trademark for use in marketing, advertising and promotion.

Despite the timing of the trademark applications, Alexandra Roberts, a law and media professor at Northeastern University, says that Lebron can still challenge the trademark. Memes like "Hawk Tuah," "Brat Summer," and Moo Deng dominated online conversations in 2024. Viral humor intertwined with societal reflection, influencing pop culture and even political campaigns.



As TikTok faces uncertainty, meme culture is poised for change in 2025. LOS ANGELES - The internet in 2024 was a chaotic blend of creativity, humor, and commentary. Memes once again became the language of the digital age, transforming fleeting moments into viral phenomena that united, confused, or divided online audiences.

From AI-generated absurdity to cultural moments like the Paris Olympics, memes acted as both a reflection of society and an outlet for humor amid serious issues. Here's a look at the most iconic memes that defined this year. The Paris Olympics: The 2024 Paris Olympics were not just about athletic achievements; they became a cultural and meme-worthy moment.

Viral highlights included Norwegian swimmer Henrik Christiansen.

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