The worlds of fashion and continue to blur as designers increasingly find inspiration in the strength and resilience of athletes, while sportspeople simultaneously come to understand how important looking great can impact how good you feel and, therefore, perform. Take and her KNWLS x Nike gown for the 2024 Sports Personality Of The Year Award ceremony. The nominee for the top award of the night arrived at the London ceremony in a sleek cut out gown that was a collaboration between the South London-based KNWLS and the global behemoth Nike.
Talking to ahead of her big night, the gold winner described the look as 'unique, one of a kind, special, and a bit edgy.' It's true. The look blends together Nike's Swoosh logo with the svelte, second-skin design hand that has long defined KNWLS' cult fashion language.
It’s a really exciting collaboration that I have loved seeing coming to life,' she added. Made in Charlotte Knowles and Alexandre Arsenault's South London studio, the dress was in part inspired by KNWLS' SS25 collection. 'We were inspired by this photo of an antique embroidered silk stocking we found and we thought it would be fun to do a Nike version of it with the Nike swoosh embroidered tonally replacing the floral embroidery,' they told .
As those fashion and sport lines continue to blur, it means that independent brands like KNWLS can see their work exhibited in new spaces and, in the case of SPOTY, broadcast to millions across the country. 'It's incredible. We also l.
