Share to Facebook Share to Twitter Share to Linkedin American Express Travel aims to treat guests to London with free skincare this November Concerts at Madison Square Gardens - private box, obviously - hanging out pitside before a Formula One race, playing tennis with Grand Slam champions. At the highest end, hotel groups have harnessed their experiential prowess into a wraparound experience, encompassing not only upgrades to rooms to something even more memorable. All the major hotel groups, led by Marriott Bonvoy Moments and Accor’s ALL.
(Accor Live Limitless) have made serious long-term investments in their earn-and-burn loyalty programmes, as have Hilton Honors , World of Hyatt and the I.H.G.
One program. Guests at Virgin Hotels become members of The Know, a loyalty programme that delivers points and prizes. However, smaller hotel groups and booking platforms have also started to reward the loyalty of their customers in ways that are - dare we say it - easier to achieve than the big five.
Earlier this year, The Small Luxury Hotels S.L.H.
Club launched in October 2024. Notch up the stays and you rise up the tiers. Entry level offers check-in and check-out benefits, Level Two - achieved after staying four nights - includes a free continental breakfast as well.
If you notch up 13 booked nights (or a $6,000 spend), there’s a voucher for a $ 300-night stay. However, alongside these programs is a new generation of loyalty-engendering measures that blend budgeting with indu.
