Thursday, November 28, 2024 The International Tourism Fair (FITUR) has announced Brazil as the Partner Country for its 45th edition, taking place from January 22 to 26, 2025, at IFEMA Madrid. The agreement was officially signed at the Brazilian Embassy in Madrid by Brazil’s Ambassador to Spain, Orlando Leite Ribeiro, and IFEMA Madrid’s Executive Vice President, Daniel Martínez. This historic partnership comes at a time when Brazil is experiencing a surge in tourism, with international arrivals increasing by 13% in 2024, according to the latest data from Embratur.
FITUR offers Brazil a premier platform to further enhance its global presence, spotlighting the country’s diverse tourism offerings and reinforcing its position as a top destination for travelers worldwide. “Being the Partner Country at FITUR is an extraordinary achievement,” stated Celso Sabino, Brazil’s Minister of Tourism. “We’re wrapping up a record-breaking year for Brazilian tourism, and 2025 promises to exceed our expectations in results and global visibility.
FITUR will be our showcase to highlight the nation’s potential, especially in a year when we will also host COP30 and BRICS”. Marcelo Freixo, president of Embratur, emphasized, “This milestone reflects the dedicated efforts of Embratur under President Lula’s leadership. We’ll use this prestigious platform to spotlight Brazil’s diversity and position the country as a global tourism leader.
We invite professionals to visit our.
