featured-image

Do you shop in the teenager aisle? The men’s aisle? The aged care aisle? I thought not. Why? Because they don’t exist. These groups of people just eat normal food like anyone else.

Know the news with the 7NEWS app: Download today And yet still baby and toddler food has its own aisle crammed full of everything from purees to tiny biscuits, cereals, soups and “meals”. The baby food aisle is full of marketing pitches, colours and flair. But when you dig a little deeper, you’ll actually find that it has a serious lack of nutrient-dense options for our precious offspring.



In fact, a new study from The George Institute analysed over 300 baby and toddler food products from Aussie supermarkets to see if they met the World Health Organisation standards, and they all failed. Some 22 per cent of the products failed to meet the nutrient composition requirements — in that their protein, fat, carbohydrate and micronutrient ratios weren’t adequate for a baby’s growth and developmental needs. Not only this, but the majority of them failed in their sugar and calorie content requirements.

Hardly surprising when we know that most baby foods are made from a majority of fruit, to keep sweetness front and centre (and keep babies wanting more). This is the main reason why Aussie brand Le Puree was created . Designed to put babies and their health first, rather than convenience, price and sales, the brand provides a fresh and clean alternative to the baby food aisle , offering the hi.

Back to Entertainment Page