Another day, another fucked up to send me into an overthinking spiral. This time it is ‘The Great Indian Shift’. Supposedly, we have finally come to a time where Indians and other people of colour are being recognised for their beauty.
, I call bullshit. What is The Great Shift trend on TikTok? Hundreds of videos under the hashtag “The Great Shift” or “The Great Indian Shift” are popping up on TikTok professing their newfound appreciation for Indian women, often emphasising their physical attractiveness. Interestingly, this trend didn’t start with us.
“The Great Shift” first emerged within the Black community, where Black women were being celebrated for their beauty and desirability. Now, it seems that Indian women are the second group to be swept into this wave of newfound admiration. While it might seem like a positive shift, it raises some serious questions about why this recognition is happening now and what it signifies.
Isn’t being perceived as hot a good thing? I mean yes, it is great to be recognised as the hotties that we are. I remember the sense of relief I felt when , played by . Seeing her celebrated in fan edits as gorgeous was a moment of joy for many of us.
It was proof that we could be seen as beautiful in mainstream narratives. But why do we need proof to believe in our own beauty? This constant worry about how we are perceived by the white gaze is draining. I don’t think I know a single Indian woman in their 20s that hasn’t had a blo.
