As a full-time landscape photographer, the idea of buying the , which costs over $1,500, was unbelievable. It's a fixed lens camera that is arguably much worse than something like my . On top of that, there are plenty of other options out there with better specs, so why on earth is everyone buying this camera? The answer came to me after using it, and that is experience.
This camera has defined a completely new generation of photography over the last several years. It's actually less about this camera, the Fujifilm X100VI, and more about what it represents: a camera that exists for the experience. You could lump it into the resurgence of film, an upswing in street photography, or simply a camera many people are looking to use with no editing required.
In the video, I show you over 70 images with no editing—no, seriously, I didn't even fix horizon lines. I've never shot in JPEG my entire career, and I approached using this camera in a completely different way than I have in the past. It was honestly such a joy to use and genuinely revitalized my enjoyment of photography in many ways.
Alex Armitage has traveled the world to photograph and film some of the most beautiful places it has to offer. No matter the location, perfecting it's presentation to those absent in the moment is always the goal; hopefully to transmute the feeling of being there into a visual medium..
