There are lots of factors to consider when booking your dream holiday: accommodation, climate, and cuisine, to name a few. Yet, ultimately, it’s the people who make or break a place, and there are plenty to choose from in Europe’s rich patchwork of cultures. To whittle down the options, we asked our readers to choose the European destinations they feel most welcome for our 2024 Readers’ Choice Awards.
Some nations are familiar faces from last year’s rankings – like Portugal and Croatia – whilst the crown went to a surprising newcomer on our list. Each country impressed our readers for different reasons, from the safe communities in Iceland to the merry spirit in Ireland , but all share the profound friendly atmosphere which makes a place memorable. These are the friendliest countries in Europe, according to the 2024 Readers' Choice Awards .
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