EXCLUSIVE: It looks like The Floor has not yet hit its success ceiling, as the Rob Lowe-hosted game show continues to grow its audience with Season 2. Wednesday night’s episode was the most-watched since the second season premiered in September, drawing 2.2M total viewers, according to live + same-day Nielsen data.
In fact, the episode tied with the premiere for the season’s largest audience to-date. But, where Fox is really seeing a promising performance is in the delayed numbers. The Floor is currently the top game show across broadcast and cable after seven days of viewing.
The Floor Season 2 premiere is up 123% from its live+same-day audience after 35 days of multi-platform viewing, indicating that the game show is still finding an audience well after its original broadcast airing. Lowe attributes much of the success of The Floor to its strong co-viewing, as the game show attracts viewers from all age demographics, which he thinks is becoming increasingly rare in the TV landscape. “My big takeaway is how many families are watching this show together, and in a world where our entertainment choices are becoming more and more segregated and siloed off, a show that multi-generations are watching together and loving equally is a gift,” he tells Deadline.
That, and game shows, along with sports and other competition series, are some of the few programs left that incentivize audiences to tune in day-and-date, so they don’t get spoiled on the outcome by waiting to watch.
