EXCLUSIVE The dress that saved Victoria Beckham: How £850 number skyrocketed former Spice Girl's brand from the red after being sported by dozens of celebs Sales soared by 52 per cent to £89 million last year, from £59 million in 2022 READ MORE: Victoria Beckham, 50, admits she has 'stopped giving a s***' about being a celebrity as she passes the showbiz baton to her daughter Harper, 13 By Maanya Sachdeva Published: 01:45, 7 November 2024 | Updated: 02:13, 7 November 2024 e-mail View comments Celebrity endorsements aren't something Victoria Beckham struggles to land. Since launching her namesake fashion label 17 years ago, Victoria's designs have been worn by Kate Middleton , Meghan Markle , Lady Gaga , Kendall Jenner , Selena Gomez , Jennifer Lopez , Gal Gadot, and Naomi Campbell . But it wasn't celebrities sporting the garments that ultimately pulled Victoria's clothing company out of the red last year.
The former Spice Girl pivoted her career in 2008, when she debuted her first ready-to-wear collection - comprising 10 bodycon dresses - in a New York hotel suite full of fashion journalists. Early reviews were largely favourable, if slightly sceptical about how long the fashion industry would hold Victoria's attention before she set her sights elsewhere. But the former Spice Girl's line wasn't always a success - with husband David having to bail her out and 2019 marking 11 consecutive years of losses.
Weeks before her debut at Paris Fashion Week in 2022, her fashion ventu.
