The 'diversity, equity and inclusion' experiment failed in the U.S. It's time for our big companies to end this madness - and focus on the group that is REALLY discriminated against, writes STEPHEN JOHNSON By STEPHEN JOHNSON, ECONOMICS REPORTER FOR DAILY MAIL AUSTRALIA Published: 20:18 EST, 2 January 2025 | Updated: 20:36 EST, 2 January 2025 e-mail View comments American exports like McDonald's, Hollywood movies and sitcoms have come to symbolise a cultural invasion of Australia.
While Big Macs, Brad Pitt and canned laughter are often harmless in moderation, not all mass-produced fashions imported from the U.S. are worth keeping.
'Diversity, equity and inclusion' policies in workplaces, for example, have proven to be divisive both here and in America, where they originated from. This woke silliness is already being quietly dropped in the States, with big companies tacitly admitting it was a failed experiment. But some Australian workplaces have missed the memo, with staff still being subjected to mind-numbing cultural awareness sessions on 'unconscious bias' and 'microaggressions'.
Major corporations need to cease with those vacuous, Orwellian declarations about 'inclusion' and concentrate on customer service instead of exploiting staff with minority characteristics for marketing purposes. Instead of focusing on merit, the DEI agenda is really about having an unhealthy fetish for certain fashionable minority groups without really addressing genuine cases of bigotry like age d.
