Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker with a rich history of nearly 100 years. How do you decide if a marketing campaign is an absolute hit? Of course, if it gets the world talking about you, it must be a hit, right? But what if the world is collectively mocking you? But hey, bad PR is still PR, eh? So it’s safe to say that the metrics which decide if a marketing campaign is a hit or a miss are, after all, subjective.
During Miami Art Week earlier this month, Jaguar debuted its daring rebrand alongside the . The focal point of the event was its new "Copy Nothing" revamp, which brought bold fashion and vibrant aesthetics to usher in a new age before going all-electric. Jaguar intends to completely transition away from internal combustion engines, and adopt a new design and technology philosophy in order to become an all-electric premium brand by 2025.
The brand's identity is being completely redefined as part of this makeover, which goes beyond simple electrification. I have to say, Jaguar's redesign has done more for the company than any other in recent memory. After all, it got people talking about Jaguar, at the very least.
Jaguar’s managing director Rawdon Glover said, "If we play the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand." While it did get the w.
