You’re scrolling on your phone late one night when an ad for those trousers you’ve been eyeing pops up. They’re on sale, they look fantastic on the model, and with just enough zhuzhing, you have faith that they’ll look just as good on you. You click the “buy” button.
You wait. Your impulse buy arrives..
. and they look nothing like the glossy ad that enticed you in the first place. Another day, another regret purchase, primed for your mounting returns pile.
Too many of us know this heart-sinking feeling well. It’s so common that UK consumers sent back more than £4.1bn clothes bought online last year, a figure predicted to increase by 16.
7 per cent before 2027. While retailers like ASOS, Pretty Little Thing and Zara have recently introduced returns fees to stem the flow of returns, it doesn’t necessarily mean we’ve become more adept at making the right choices – especially when it comes to shopping online . So how to avoid buyer’s remorse altogether? The answer has a lot to do not just with how and where we shop, but the specific items of clothing we buy.
According to research commissioned by Payit by NatWest, the top clothing items we regretted buying last year were jeans and trousers, followed by shoes and tops. Below are specific things to watch out for: Cheap denim As a stylist and personal shopper for more than 20 years, Becky Patsianas knows exactly where we’re going wrong. “One of the big mistakes people make is with denim.
A lot of women I sty.
