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Tuesday, July 16, 2024 The Clarks Hotels & Resorts, India’s fastest-growing hospitality brand, has introduced its latest offering: aôtel by Clarks Inn. Designed for the modern, discerning traveler, aôtel combines prime locations with tasteful accommodations and interiors, promising an engaging and vibrant stay experience. Catering to young, tech-savvy travelers, aôtel features thoughtfully designed rooms equipped with contemporary furnishings, smart technology, and aesthetic décor for a relaxing and enjoyable stay.

Guests can enjoy the convenience of smart room controls, high-speed Wi-Fi, and seamless mobile check-in/out processes, ensuring a hassle-free experience. Instead of traditional check-in counters, aôtel offers spacious communal areas that foster a sense of community and relaxation, perfect for meeting fellow travelers, working remotely, or unwinding after a day of exploration. Dining at aôtel is a unique experience with on-site restaurants and cafes offering a variety of culinary delights, from local flavors to international cuisines, providing ample opportunities for socializing and making new connections.



The architecture and interior design of the hotel emphasize modern aesthetics and functionality. With open-concept lobbies and multifunctional public spaces, every aspect is crafted to enhance the guest experience. Health and well-being options include yoga sessions, spa treatments, and fully-equipped gyms.

Aôtel has debuted in Palampur, showcasing the company’s ambitious growth vision. The property features 21 meticulously designed rooms, departing from traditional accommodation. Guests can enjoy exquisite culinary delights at the all-day dining restaurant and relax in the chic terrace dining area.

The property is adorned with expansive balconies that offer captivating 360-degree views of the picturesque landscape. Accommodations are available in four exclusive categories: Deluxe Room, Premium Room, Sunset Suite, and Family Suite. Additionally, the hotel boasts a stylish rooftop lounge and beautifully landscaped outdoor areas.

Guests can indulge in quintessential Himachal experiences, including serene tea garden walks, thrilling paragliding, and scenic treks, ensuring an unforgettable blend of relaxation and adventure for discerning travelers. Mr. Rahul Deb Banerjee, Chief Operating Officer, shares his enthusiasm for this new brand, “We are thrilled to introduce aôtel, a brand that promises to redefine hospitality for the new generation of travelers.

Our aim is to provide a unique, unforgettable experience that combines modern amenities with exceptional style. We proudly announce the signing of aôtel in Purulia.” Further, Mr.

Rupam Das, Senior Director of Development , adds, “This expansion is a testament to our confidence in the vision we have for The Clarks Hotels & Resorts. With aôtel, we are not just offering a place to stay but creating an environment where travelers can truly connect and enjoy.” The Clarks Hotels & Resorts has ambitious plans for the growth of aôtel during this year.

Mr. Rahul Deb Banerjee announced, “We are set to open five more aôtel properties, including Palampur which is planned to open this month. We believe this brand will be immensely successful, especially given India’s large young demographic and dynamic travel patterns.

Initially, we will focus on major cities, as these are the primary destinations for today’s travelers.”.

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