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Wednesday, July 17, 2024 The Clarks Hotels & Resorts, India’s rapidly expanding hospitality brand, has introduced its newest venture: aôtel by Clarks Inn. Tailored for the modern, sophisticated traveler, aôtel features prime locations, elegant accommodations, and stylish interiors, ensuring an engaging and dynamic stay experience. Designed with young, tech-savvy travelers in mind, the brand offers rooms equipped with modern furnishings, smart technology, and aesthetic décor for a relaxing and enjoyable stay.

Travelers can enjoy smart room controls, high-speed Wi-Fi, and seamless mobile check-in/out for a hassle-free experience. The newly launched brand incorporates the latest technology to ensure a comfortable stay, meeting the demands of today’s tech-savvy guests. Instead of traditional check-in counters, aôtel features spacious communal areas that promote a sense of community and relaxation.



These social hubs are ideal for meeting fellow travelers, working remotely, or unwinding after a day of exploration. Mr. Rahul Deb Banerjee, Chief Operating Officer , shares his enthusiasm for this new brand, “We are thrilled to introduce aôtel, a brand that promises to redefine hospitality for the new generation of travelers.

Our aim is to provide a unique, unforgettable experience that combines modern amenities with exceptional style. We proudly announce the signing of aôtel in Purulia.” Further, Mr.

Rupam Das, Senior Director of Development , adds, “This expansion is a testament to our confidence in the vision we have for The Clarks Hotels & Resorts. With aôtel, we are not just offering a place to stay but creating an environment where travelers can truly connect and enjoy.” The Clarks Hotels & Resorts has ambitious plans for the growth of aôtel during this year.

Mr. Rahul Deb Banerjee announced, “We are set to open five more aôtel properties, including Palampur which is planned to open this month. We believe this brand will be immensely successful, especially given India’s large young demographic and dynamic travel patterns.

Initially, we will focus on major cities, as these are the primary destinations for today’s travelers.”.

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