The Tesla Cybertruck saga is finally taking a new turn. After years of waiting for the hotly-anticipated trapezoid-on-wheels, folks who didn't want to pony up the extra cash for the ultra-expensive " Foundation Series " can finally place an order for a more affordable version of the truck. By "affordable," I mean not hugging the six-figure mark so closely.
By dropping the extra $20,000 premium of the Foundation Series—which includes Tesla's Full Self-Driving software , a $4,000 credit for PowerShare hardware, and some other items—it brings the cost of the all-wheel-drive version of the truck down to a cool $79,990 (and the Beast to $99,990). Is that the sweet spot to garner more demand for Tesla's futuristic ride? Here's the thing: Tesla is incredibly good at building buzz. Leaving its CEO's antics out of the picture, Tesla is really good at guerilla marketing—and the Cybertruck's design alone is one form of marketing that has also given the vehicle the same status as the legendary DeLorean.
So there's still a lot of hype around the Cybertruck, and because it's such a polarizing vehicle, people talk about it whether they love it or hate it (there's really not much of an in-between). But now that a cheaper version of the truck is available for buyers to order, the time has come to see if the hype will pay off. Tesla fans are known for die-hard brand loyalty , so those who have pre-ordered one of these stainless steel fridge magnets might have been waiting since it was an.
