The coastal grandma trend , epitomised by Diane Keaton in white turtlenecks, cream pants, and sandy bucket hats, has drifted out to sea, but look what the spring tide washed in. Hollywood’s current pack of leading men has picked up grandma’s discarded knitted pieces, adding colour and the occasional sprig of chest hair to make cardigans, nubbly jumpers and sweater vests the trans-seasonal uniform of the SNAG 2.0 (Sensitive New Age Golden Globe nominee).
With half of Hollywood and luxury labels on board, the revenge of nerdwear is complete, and we can all be winking wolves in sheep’s clothing. (Left-right) Barry Keoghan in Louis Vuitton at the Toronto International Film Festival; Troye Sivan in Magliano at the Wicked premiere; Tom Daley knitting at the Paris Olympics; Daniel Craig in Loewe at Paris Fashion Week. Credit: Getty The star of Gladiator II , Paul Mescal, is seen cosying up in a cardigan as frequently as he airs his thighs in football shorts.
Jacob Elordi has layered summer whites with a black cardigan to soften his toxic Euphoria persona, while Daniel Craig shook his Bond image with stirring Loewe jumpers, best suited to spies going undercover in university libraries. The smell of mothballs now competes with spritzes of Creed Aventus on moody men choosing to express fragile masculinity in a more palatable manner than a Make America Great Again baseball cap. “Nothing says ‘I’m approachable’ more than a fine-gauge button-up cardi,” says menswear stylis.
