Share Tweet Share Share Email It is no easy task to create a successful brand. How do you create multiple successful brands? That definitely demands a lot of vision, talent, and hard work. The story of Vladimir and Nikolay Fartushnyak, two brothers who not only created Sportmaster, one of the most recognizable sporting goods retail chains, but also launched other well-known brands such as O’stin, Funday, X-Fit, and Ilion.
It’s a journey of entrepreneurship, leadership, and how to build a thriving business. Fartushnyak Nikolay’s Business and His First Big Venture The business of Nikolay Fartushnyak began in the early 1990s when he and his brother partnered with the German company Kettler, becoming its exclusive distributors for exercise equipment. This partnership was the foundation for what would eventually become Sportmaster, their first major success.
With Nikolay Alekseevich Fartushnyak focusing on strategy and Vladimir Alekseevich Fartushnyak handling operations, the brothers worked together seamlessly to grow their business. By 1995, they had expanded into retail, opening the first Sportmaster store. Unlike many competitors, the Fartushnyaks took a bold approach with multi-brand retail, offering customers a variety of options from leading sports brands like Adidas and Nike.
This strategy not only set them apart but also positioned them as leaders in the industry. Expanding Beyond Sportmaster: Building New Brands While Sportmaster was a significant milestone, it was.
