M ike Ashley has come a long way from Maidenhead, the Berkshire town where he opened his first sports shop using a £10,000 family loan. These days, the self-made billionaire, 60, devotes much of his time to jetting between his luxury homes in Miami and Majorca. Soon, though, he might be spending his days toiling away in the drizzly centre of Manchester — if he succeeds in inserting himself as the new chief executive of Boohoo, the embattled online retailer.
And while many incredulous industry peers doubt Ashley’s appetite for the job, he feels he is up for the fight. Commenting publicly for the first time in years, he emailed The Sunday Times to declare: “I am all in.” He said: “I’m ready to dedicate my.
