Tuesday, January 21, 2025 The ASEAN Tourism Forum 2025, themed “Unity in Motion – Shaping ASEAN’s Tourism Tomorrow,” is taking place from January 15 to 20, 2025, at the Persada Johor International Convention Centre in Johor, Malaysia. A key session, “Charting Tourism for ASEAN: Trends Defining the Next Decade,” featured GSTC CEO Randy Durband, PATA CEO Noor Ahmad Hamid, and Giuliana Riitano, Strategic Partnership Lead at Booking Holdings. The discussion was moderated by Nigel Wong, President of the Malaysian Association of Tour and Travel Agents (MATTA).
Together, the panel explored transformative trends shaping the future of ASEAN tourism, including the rise of emerging destinations, advancements in technology, the push for sustainability, and evolving traveler expectations. During the session, GSTC CEO Randy Durband underscored the critical role of sustainability in defining ASEAN’s tourism future. He emphasized that adopting sustainable practices across the sector is vital to addressing the increasing demand for responsible and eco-friendly travel experiences.
The ASEAN Tourism Forum 2025 continues to be a dynamic platform for industry leaders to engage in meaningful discussions and foster collaboration, driving innovation and growth in the region’s tourism landscape. A major highlight of the forum is the ASEAN Travel Exchange (TRAVEX), held at the same venue. This dedicated business platform facilitates connections between ASEAN buyers and sellers, showcas.
