In early December 2023, Alaska Airlines announced it would acquire Hawaiian Airlines . The two airlines, frequently mistaken for being owned by the same company by those outside the aviation industry, had never combined forces before. Despite the announcement of the deal, the two airlines knew that the deal would need to be approved by the United States government.
Fast-forward to last month, Alaska Airlines announced that it had reached a deal with the United States Department of Transportation (USDOT) and that the merger would go through. In August, the Department of Justice (DOJ) chose not to block the deal, paving the way for negotiations with the DOT. The two airlines agreed that key routes from Hawaiian Airlines' network will be kept, and also agreed to other consumer protection measures.
The merger has brought up many questions for passengers and the airlines have set up a page with the most frequently asked questions. Let's take a look at some of them below. 5 How will the two brands be integrated? Alaska Airlines has made it clear that the two brand identities will remain.
There are doubts about this, but most people hope this remains true. The integration process is still in its infant stages, and the airlines are still discussing details. ".
..but what we know for sure is that there is great respect and admiration for the Hawaiian Airlines brand, and routes to, from and within the Islands will continue to have a guest-facing experience that retains Hawaiian Airlines.
