Whether it’s a childhood jingle that you can still sing word for word or a campaign that influences the way you work today, everyone has an ad that has really stuck with them. Mediaweek has been asking the industry to take a trip down memory lane to find out all about the ads that made us. Ahh McCain.
..you’ve done it again! In the early 2000’s I worked on the McCain account, and we shot so many fun and iconic ads.
They all had a certain quirky formula and sat under the umbrella – Ahh McCain...
you’ve done it again! It has always stuck with me how powerful many of these ads were, and there was one in particular we keep bringing back. Every time we aired it, sales would spike – McCain Baby Peas. It was first shot in 1994 and was aired multiple times up until the mid-2000’s.
It always puts a smile on my face. Lurpak ‘Potato’ In the UK during the 2000s, there was a standout series of adverts for Lurpack butter, particularly the potato one! The ability to take a humble baked potato and elevate it using only Lurpack felt like something we could all achieve. There were extreme close ups of food, crisp sounds of the crunch & bubble of cooking and a sensuous Scandinavian voice detailing what we all wanted.
It was very ASMR and really led the charge in the ‘food porn’ category. The ads were iconic and I still eat Lurpack. Nescafé Blend 43, 1992 (McCann-Erickson) To this day if I hear a pan flute, I’m thinking of Nescafé Blend 43 and the ‘Valley’ campaign.
