There’s no one-size-fits-all solution to promote your brand. You can explore many advertising types depending on your audience, business model, and specific use cases. Some of your customers are actively searching for answers on Google.
Others are passively scrolling social media. No matter where your target audience spends time, there’s a type of ad to meet them. A comprehensive approach is key if you want to maximize your exposure.
So, if you’re curious about which types of advertising there are and how to use them, look no further. Contents 10 types of advertising to know and use You probably won’t juggle all 10 types of advertising at once. But it will be useful to understand them all so you can choose the best options for your business.
1. Social media advertising Social media advertising is one of the most popular forms of digital marketing. And for good reason.
There are over social media users, so you’re bound to find an audience for your message. includes any ad you come across on social media platforms. They may be videos or images placed organically in your newsfeed or banner ads located across the top, bottom, or side of the screen.
can vary drastically in the ads they offer. For instance, there are several alone (e.g.
, carousel ads, shopping ads, lead ads, etc.). Add in , Snapchat, Instagram, and , and you’ll see there are dozens of ad types on several platforms available to you.
How to use social media advertising Social media advertising can be and .
