Thursday, July 18, 2024 The Thailand Travel Mart Plus (TTM+) 2024, held from June 5-7 in Khao Lak, Phang-Nga, has made a notable impact on the Thai economy. Based on survey responses from attendees, including buyers and sellers, the event is estimated to generate an impressive 4,428.98 million Baht.
Marking its 21st edition, TTM+ 2024 embraced the theme “Amazing Thailand: Your Stories Never End.” This year’s event highlighted Thailand’s dedication to promoting high-value and sustainable tourism. It also aligned with the government’s “Ignite Thailand’s Tourism” vision, focusing on enhancing the country’s tourism sector through unique and environmentally conscious travel experiences.
Ms. Thapanee Kiatphaibool, TAT Governor, said “Survey response from TTM+ 2024 buyers and sellers showed results that exceeded nearly all the targets set. The performance underscores the confidence in Thailand as a preferred tourist destination.
” The Thailand Travel Mart Plus (TTM+) 2024 saw an impressive turnout, with 418 buyers from 50 countries and 430 sellers from Thailand, surpassing the initial target of 150 participants each. The event also attracted over 100 media representatives, both Thai and international. During the event, a remarkable 14,792 business appointments were conducted between buyers and sellers, significantly exceeding the target of 3,500.
Survey responses from 57% of sellers indicated that they conducted a total of 12,729 appointments, averaging 29.6 per seller. Of these, approximately 59.
6%, or 7,585.89 appointments, resulted in secured sales opportunities. These sales opportunities are projected to translate into 92,472 visitor arrivals to Thailand, generating an economic impact of 4,428.
98 million Baht. This estimate is based on an average stay of 9.26 days and an average daily expenditure of 5,172.
29 Baht per visitor. In line with the Tourism Authority of Thailand’s (TAT) commitment to sustainability and net-zero tourism, TTM+ 2024 featured a ‘Zero Waste to Landfills’ initiative. This effort successfully diverted 2,701.
4 kilograms of waste from landfills, reducing greenhouse gas emissions by 1,139.67 kilograms of carbon, equivalent to the carbon dioxide absorption of 126.63 trees per year.
Additionally, the project included food donations to local communities in Phang-Nga. Looking ahead, the TTM+ 2025 will be hosted in Chiang Mai next June, continuing the momentum of promoting Thailand as a premier travel destination and fostering sustainable tourism practices..
