Saturday, October 5, 2024 Thailand unveils bold strategies to boost tourism growth, elevate its status as a world-class destination, and drive investments with innovative initiatives. Thailand’s Tourism and Sports Minister Sorawong Thienthong, alongside senior executives, recently convened a meeting to discuss strategies for elevating Thailand as a world-class tourism destination. The gathering included representatives from the Tourism Authority of Thailand (TAT)’s 29 international and 45 domestic offices, with a primary focus on driving tourism growth.
During the meeting, Minister Thienthong emphasized the “Ignite Thailand Tourism” policy, aimed at stimulating economic growth, encouraging private sector involvement, and fostering confidence in tourism investments. The ministry is committed to supporting investments in man-made attractions and positioning Thailand as a global entertainment hub by hosting international events. A key initiative, “One Map Tourism,” aims to inspire tourists to explore all of Thailand’s provinces, targeting various traveler segments while ensuring that pricing remains aligned with the quality of services and goods offered.
The ministry is also placing significant emphasis on sports tourism, working closely with private sector partners and airlines to restore flight capacity and expand routes to secondary cities, thereby enhancing accessibility. TAT Governor Thapanee Kiatphaibool reaffirmed the authority’s commitment to accelerating.
