Embrace the Eternal Spirit of Día de Muertos as Don Julio Transforms Eight Major Cities with Stunning Ofrenda Installations and Countless Local Celebrations ATOTONILCO EL ALTO, JALISCO, Mexico , Nov. 2, 2024 /PRNewswire/ — Día de Muertos is a cherished Mexican holiday that celebrates and honors loved ones who have passed. This year, Tequila Don Julio, Mexico’s original luxury tequila, invites the world to experience the heart of this vibrant culture.
More than just a brand, Tequila Don Julio is a revered symbol of Mexican heritage. In tribute to the holiday, the brand is unveiling beautifully curated Ofrendas—decorated altars—in eight dynamic cities: Bogotá, Cape Town , London , Los Angeles , Melbourne , Mexico City , Mumbai , and São Paulo as well as countless celebrations in over thirty markets around the world. This initiative brings the magic of Día de Muertos to life, encouraging locals to participate in the celebration and remembrance of those they’ve lost.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/tequila-don-julio/9299751-en-dia-de-muertos-global-celebrations As part of the brand’s commitment to celebrate and spotlight inspiring Mexican creatives, Tequila Don Julio has partnered with renowned Mexican visual artist and historian Betsabeé Romero and Mexican floral designer Juan Rentería to collaborate on the creative concept of the Ofrendas and help guide influential local artists in each city.
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