Monday, January 20, 2025 In its 17th edition, FITURTECHY 2025, organized by FITUR in collaboration with the Hotel Technology Institute (ITH), will unveil an exciting new chapter of TechYhotel. Taking place from January 22 to 24 as part of FITUR, this year’s event promises an immersive journey through six themed spaces inspired by the enchanting tales of One Thousand and One Nights . This innovative experience will be hosted at Hall 10B03 of IFEMA MADRID, seamlessly blending tradition with state-of-the-art technology, made possible through contributions from over 40 leading companies specializing in technological solutions and sustainability.
Spanning approximately 250 square meters, this interactive showcase will highlight cutting-edge advancements reshaping the hospitality industry, including AI, robotics, automation, hyper-personalization, sustainability, and advanced system integration. Attendees will have the chance to engage with futuristic innovations—such as making wishes to a genie, testing an exoskeleton, experiencing immersive virtual reality, interacting with real-time avatars, and exploring the pivotal role of robots and artificial intelligence in shaping the future of hotels. A Visionary Space for the Future Created by renowned architect and interior designer Miguel Soler, this unique space seamlessly blends advanced technology with the enchanting world of One Thousand and One Nights .
Designed to host a three-day pop-up showcase, the environment combines fun.
