Business Don't miss out on the headlines from Business. Followed categories will be added to My News. One of the nation’s largest family-owned wine companies, Taylors Wines, expects Chinese consumers to quickly snap up its most luxury products as it prepares to return to the world’s second-largest economy for the first time since China removed tariffs on Australian wine .
Taylors Wines has a target to sell more than the 30 shipping containers worth of wine a year under its Wakefield Wines brand that it was shipping before tariffs of 200 per cent were placed on wine from Australia. Analysis from Wine Australia showed that shipments of Australian wines globally rose to $2.39bn in the year to August 31, the highest level since the same period in 2021.
Growth has been driven by China, where shipments increased by $604m to $612m, and volume increased by 58 million litres to 59 million litres following the tariffs being lifted in March . Taylors Wines managing director and winemaker Mitchell Taylor told The Australian ahead of its relaunch in Shanghai on Tuesday that it had partnered with Jebsen Wine & Spirits, one of the original trading families in China and Hong Kong, to sell its products in China. It has reconnected with all its sub-distributors that it worked with before the tariffs came into place, with Mr Taylor saying they were eager to have premium Australian wines back on the menu.
“Our goal is to go beyond our sales target of 30 containers a year that we achieved.
