“Taylor Swift will easily sell out 10 days in a row in India,” Independence Rock founder Farhad Wadia told us last week when asked if India is ready to host a concert as big as the Eras Tour. Wadia’s statement comes at a time when India’s live music is booming like never before. With music festivals across the country being headlined by international acts, the concert scene is pulling in an unprecedented number of people who are ready to shell out crazy sums of money just to be in attendance.
People just want to be part of the experience— come hell or high water or a higher price tag. The ongoing Coldplay-BookMyShow controversy , which saw a staggering 1.3 crore people log in to the site to grab tickets for the British band’s shows, further highlights India’s growing appetite for Western music coupled with purchasing power.
The same tickets which became the reason for the controversy now cost as much as a luxury car on reselling sites like Viagogo . If Coldplay could draw such interest, imagine what Taylor Swift would do. Imagine the magnanimity, the madness and the mayhem.
Read More: Coldplay Mumbai Concert: BookMyShow’s COO Anil Makhija appears before police over ticketing row E&Y in a report last year said that India’s music concerts are poised to rake in revenue to the tune of ₹1,000 crore by 2025. Going by the developments of the past couple of months, with the number of artists and shows being announced, it won’t be surprising if the actual number .
