NEW YORK — It's Taylor Swift's world, and the MTV Video Music Award nominations are the latest proof. "The Tortured Poets Department" singer once again tops the VMA noms with 10 — eight for her "Fortnight" music video and nods in the artist of the year and best pop categories. She's followed by her "Fortnight" collaborator Post Malone, who is nominated along with Swift eight times and earned his ninth nom for his country hit "I Had Some Help," featuring Morgan Wallen.
FILE - Taylor Swift performs at Wembley Stadium as part of her Eras Tour on Friday, June 21, 2024 in London. (Photo by Scott A Garfitt/Invision/AP, File) Rounding out the artist of the year category nominees announced Tuesday are Ariana Grande, Bad Bunny, Eminem, Sabrina Carpenter and SZA. Swift took home nine VMAs last year, bringing her total to an impressive 23.
That places her just behind Beyoncé, who has 28 (two with Destiny's Child) and just ahead of Madonna, who has 20 awards, and Lady Gaga, who has 19. The 2024 MTV VMAs will air live on Sept. 10 at 8 p.
m. Eastern. FILE - Post Malone performs during Festival d'ete de Quebec in Quebec City, on July 12, 2024.
(Photo by Amy Harris/Invision/AP, File) Grande, Carpenter and Eminem are tied with six nods; Megan Thee Stallion and SZA have five each. Blackpink's LISA, Olivia Rodrigo and Teddy Swims follow with four nominations. This year marks 29 first-time nominees, which include Wallen, Carpenter and Swims as well as Benson Boone and Tyla — the latter boast three nominations each.
Also nominated for the first time in 2024 are Chappell Roan, Coco Jones, Gracie Abrams, Jelly Roll, Jessie Murph, LE SSERAFIM, Morgan Wallen, Rauw Alejandro, RAYE, Sexyy Red, Shaboozey, Tyla, Tyler Childers, Victoria Monet and more. The VMAs will be held at the UBS Arena on New York's Long Island. Fan voting begins online Tuesday across 15 gender-neutral categories and ends Aug.
30. Voting in the best new artist category will remain active throughout the show. ___ Concertgoing is a serious affair, as any fan — and particularly a Taylor Swift fan — will tell you.
A previous Lyft analysis found that fully 36% of Lyft-riding Eras concertgoers traveled outside their hometown for the show — more than any other fan base. But the impact of the Eras Tour can be measured not only in miles but also in dollars. After all, when Swifties travel to see Taylor, they don't just go to the concert.
They also stay in hotels, patronize bars, and grab food or other pre-concert needs (like glitter). The Washington Post estimates that, between tickets, travel, outfits, and lodging, the average Swift fan spent $1,300 per show. The Federal Reserve Bank of Philadelphia surmises that the singer may have generated the highest revenues for the city's hotels since COVID-19.
Indeed, the economic impact was strong enough that Canada's prime minister, Justin Trudeau, personally tweeted at Taylor requesting a visit. To understand precisely what happens when Taylor comes to town, Lyft conducted a study across the 20 U.S.
cities where Swift performed in 2023. The main finding: When a city hosted an Eras concert, the number of total Lyft rides went up an average of 7.6%.
(This analysis controls for seasonality and variation in rides across weekdays.) This effect was particularly pronounced in Nashville, which saw an almost 25% jump in rides on the weekend that Swift performed. (The bump is not exactly surprising, given Swift's roots in Nashville .
) A Swift Effect of 7.6% may not seem like a huge increase compared with, say, the Super Bowl (which generated a 52% increase in rides in Phoenix last year). Still, almost half of all Swift-hosting cities saw a jump of at least 10%, and 70% of them experienced a more than 5% increase.
Unsurprisingly, stadiums (75% increase) and entertainment venues (30% increase) where Swift performed saw the biggest bump in ride activity. But hotel drop-offs also increased by 27%, mass transit by 12%, restaurants by 10%, nightlife by 7%, and airports by 5%. Meanwhile, destinations that traveling Swifties were less likely to visit — such as home addresses, offices, and health care destinations — saw almost no increase in rides.
According to Lyft data, Cincinnati saw the greatest increase in hotel stays for the Eras Tour (63%), which may help explain why a room at Days Inn & Suites shot up from about $72 to $1,024 per night in that window, according to the Cincinnati Enquirer . In Santa Clara (57% increase), occupancy rates ranged from 98% to 100%. As for restaurants, Newark received the biggest increase (33%), followed by Nashville (30%).
For Swifties in Nashville, dining is not just about the food — it is also an opportunity to pay homage to restaurants that Swift frequented when she lived there, like the Pancake Pantry , and places where she played, like Tootsies Orchid Lounge . Indeed, in calculating the Swift Effect for restaurants in Nashville, one locale stands out above all others: The Bluebird Cafe — where the singer first performed at just 14 years of age — saw a 355% increase in rides when Taylor was in town. This story was produced by Lyft and reviewed and distributed by Stacker Media.
Receive the latest in local entertainment news in your inbox weekly!.
