Photo: Rob Kruyt, BIV. Vancouver rolled out the welcome mat for Taylor Swift fans the weekend of Dec. 6 through 8 for the final three shows on her Eras tour Taylor Swift fans did a lot more to boost the downtown Vancouver economy in late November than did shoppers during the Black-Friday-through-Cyber-Monday weekend one week earlier, according to payment processing giant Moneris.
The bump was so extreme that it has astounded some retail analysts. Moneris said its data showed that Taylor Swift fans on the Dec. 6-through-Dec.
8 weekend helped spending in downtown Vancouver jump 154 per cent, compared with the Nov. 2-through-Dec. 1 weekend that started with Black Friday.
"Fans' dedication to recreating Taylor's 'eras' with their outfits may have led to a 923-per-cent increase in clothing store sales and a 529-per-cent rise in cosmetic store sales," Moneris said in an email to BIV. "Variety stores also saw a 178-per-cent uptick, catering to fans' last-minute needs." The clothing-store spending windfall is particularly notable given that Black Friday shoppers often target fashion retailers.
"The numbers look incredibly dramatic," said retail consultant and Retail Insider Media owner Craig Patterson. "I would have to hopefully trust that Moneris collected that data properly, because they've got the best sales data, right? But that's, that's just, I mean, that's an Olympic-sized type of boost" BIV phoned Moneris to confirm that its sales data really compared weekend with three Taylo.
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