Detailed itineraries and well-researched destinations used to reign supreme – until now. Gone are the days when travellers would spend hours (or days) planning for a trip to a well-researched city or country, map out restaurants and activities, and print pages-long itineraries with schedules, addresses, and even menu options. Travellers are now seeking a new way to have an adventure, and they are ready to board a plane to the unknown, quite literally.
A new trend, “mystery travel”, is encouraging holidaymakers to embrace the unknown and hop on an exciting journey to a city or country they may have never heard of. “Mystery travel” is a curated experience where travellers sign up for a trip without knowing the destination and receiving little to no details about the itinerary, instead.
