You might still be shopping for and , but at Liberty London, the run-up to the festive season has already begun. If you're absolutely not ready to start thinking about Christmas, look away now, but those happy to embrace a little premature cheer will be pleased to hear the for 2024 has been revealed. are now a behemoth category, with more and more brands offering their own each year, but the iconic London retailer's remains the most coveted of them all amongst fans of luxury and niche beauty.
No one does it bigger, better, or more beautifully. Since this long-loved department store released its first calendar back in 2014, shoppers have queued the length of Carnaby Street for hours on launch day, hoping to score one before the shelves are swiftly stripped clean. The calendar remains the brand's fastest-selling product in history – but luckily, today you can simply pre-order one online, with no frosty fingertips or aching feet involved.
Here, see everything you want to know about 2024's Liberty calendar, before sticking yourself on that popular waitlist. Annual customers won't be surprised to learn that the 2024 Liberty calendar is a grand treat, filled with a remarkable selection of brands and products. This year's offering is worth around £200 more than last year's, with a collective value of £1205 – yet the price remains just £260.
Even better, a handful of extra-special boxes contain a £1,000 Liberty gift card to fuel that winter wardrobe refresh. While the retailer is keeping most of the fine details under wraps for now, we do know that the 2024 calendar contains 28 products, 18 of which are full size, and from brands spanning skincare, haircare, make-up and, of course, luxury fragrance. Augustinus Bader, Byredo, Skin Rocks, Le Mer and Lisa Eldridge have been confirmed, with more news arriving in the coming weeks.
For members of The Beauty Drop, Liberty's brilliant subscription club, the pre-order is open now, with calendars shipping towards the end of August. A £20 discount is in store too. If you aren't a member of the club, you can ahead of the general release on September 27.
If you're new to , know that it's the legendary department store's remarkably good-value subscription service, which involves a beautifully packaged selection of premium beauty samples landing on your doorstep at the start of every season. Membership involves a £20 monthly payment, which can then be redeemed on anything you wish in the store's cavernous beauty hall. Really, it's a no-brainer for beauty lovers Non-members can join the waitlist now, and you'll be the first to know about the calendar's anticipated arrival.
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