Saturday, August 24, 2024 Sydney Airport has teamed up with United Airlines, Memphis Tourism, and Travel Texas to introduce the Houston Training Platform, a groundbreaking online portal tailored for Australian travel agents. This initiative aims to equip agents with in-depth knowledge of America’s vibrant southern culture, enabling them to craft enriching itineraries for travelers. The Houston Training Platform offers an engaging, interactive learning experience, allowing travel agents to delve into the soul of America’s South.
The platform covers a wide range of topics, including insights into United Airlines’ flight experience, the region’s unique culinary and musical traditions, and a calendar of must-attend local events. Travel agents who complete the training will have the chance to win a spot on the highly anticipated 2025 Houston Familiarisation Trip. This exclusive, fully hosted experience will feature accommodations, iconic local attractions, and dining opportunities that showcase the best of Houston.
Participants must meet specific eligibility criteria and adhere to the terms and conditions to enter the draw. Sydney Airport Group Executive, Aviation Growth and Strategy, Greg Botham said, “We’re pleased to support United Airlines, as well as Memphis Tourism, and Travel Texas to showcase this incredible part of the world and promote the destination knowledge of America’s South to Australian travel agents. “In particular, Houston is an extremely powerful transport hub, and United Airlines’ Sydney to Houston service connects Sydney to 100 cities in key US and South American destinations providing exceptional connectivity for passengers.
“This project highlights our commitment to innovative industry engagements that drive passenger demand for our airline partners.” United Airlines will operate three weekly flights in November and December 2024, and then switch to a daily schedule for the rest of the Northern Winter season. Belinda Condon, Leisure Sales Manager Australia from United Airlines stated , “We are excited to partner with Sydney Airport, Memphis Tourism, and Travel Texas on this initiative.
By equipping Australian travel agents with in-depth knowledge of Houston and its surrounding areas, we are paving the way for more travellers to experience the vibrant attractions that make the South truly unique.” Tommy Woods, Economic Development and Tourism Marketing Specialist for Travel Texas, said how thrilled he is to partner with Sydney Airport and United Airlines to launch this exciting e-learning incentive. “This programme offers a fantastic opportunity for agents to enhance their knowledge of Texas and immerse themselves in our rich history, diverse landscapes, world-class culinary scene, and iconic attractions like one of the world’s largest rodeos and NASA’s Space Centre.
“Our trade partners in Australia are key to our growing popularity with local travellers, so we’re looking forward to rewarding agents and welcoming the lucky winners to Houston next March. They’ll experience firsthand the warm Texan hospitality and vibrant energy that makes Texas a premier travel destination.” Director, Australia / New Zealand Chris Ingram from Memphis Tourism added , “This collaboration is a fantastic opportunity to highlight Memphis as a premier destination, and we look forward to welcoming more Australian travellers to explore our city’s legendary music and cultural heritage.
” With more than 1.3 million Australians traveling to the United States annually, the Houston Training Platform offers a valuable opportunity for travel agents to expand their knowledge and skills..
