Friday, January 24, 2025 The snowy peaks of Davos became the epicenter of a tourism revolution as Trip.com Group’s impassioned plea for balanced tourism electrified the 2025 World Economic Forum. In a world recovering from the shockwaves of the pandemic, the travel industry stands at a crossroads—poised to reshape its destiny with technology and collaboration as its guiding stars.
Trip.com Group’s vision, unveiled by its dynamic CEO, champions the concept of balanced tourism: a daring, tech-driven strategy to redirect global travel flows from overcrowded hotspots to untapped destinations. It’s a bold gambit that seeks to quash “unbalanced tourism” while injecting life into neglected regions worldwide.
The Davos Declaration: Rethinking Travel The message from Davos is clear—traditional tourism models are unsustainable. Overwhelmed cities groan under the weight of endless crowds, while rural gems languish in obscurity. Trip.
com’s strategy doesn’t just imagine a shift; it demands one, envisioning a world where every traveler becomes an agent of change. Through AI-powered tools like TripGenie, travelers will uncover hidden gems, crafting itineraries that lead beyond the usual suspects. Trip.
com aims to democratize tourism, making lesser-known locales irresistible to the intrepid explorer. From Saudi Arabia to Singapore: Learning from Success Saudi Arabia’s meteoric rise as a tourism hub showcases the power of policy. With its groundbreaking eVisa program, the .
